Right around the corner from my office in West LA is a new jumbotron billboard. This is the new outdoor advertising. It's very impressive to see. The guys with the crane were out here last week and they put this together in just a couple days. On the current rotation are three movie ads. There are two for Sweeney Todd, and this one for a movie called 'Cloverfield'. (Is that the JJ Abrams thing? Yes.) I noticed the crout of suits staring up at the billboard today at lunch. I figure they're from CBS Outdoor or one of the movies or ad agencies involved. This is a marquee sign in a really great location. Next to Sunset Blvd, I can't think of many better places for a movie billboard.