Short Brains

I saw an excellent quote today that was narrowly focused at the guys at Lytro, and it's something I had an inkling of when I saw the last video I watched of them. Check out the quote from G+:

..I get frustrated when engineer-oriented folks try to design things without thinking about the history, legacy, existing interaction rituals, behaviors and relevancy to normal humans and basically make things for themselves, which is fine — but then don’t think for a minute about the world outside of the square mile around Palo Alto. It could be so much better if ideas like this were workshopped, evolved, developed to understand in a more complete way what “light field imaging” could be besides something that claims camera-ness in a shitbox form-factor with an objectionable sharing ritual and (probably — all indications suggest as much) a pathetic resolution/mega-pixel count. 

 

 

I now coin the term 'short brains'. These are those folks who are bright enough to figure out that bourgios conventions don't necessarily apply to themselves, but have not enough respect for history and the way ideas, skills and powers manifest themselves through societies.