Fame. I want to live forever. Light up the sky like a flame.
I feel it coming together. Baby remember my name.
-- Irene Cara
Funny we were just talking about this. But fame is not for me. My ambition goes in the other direction, so I'm moderately interested in what this new social science says about the acute desire for wealth and influence.
“To be noticed, to be wanted, to be loved, to walk into a place and have others care about what you’re doing, even what you had for lunch that day: that’s what people want, in my opinion,” said Kaysar Ridha, 26, of Irvine, Calif., a recent favorite of fans of the popular CBS reality series “Big Brother.” “It’s strange and twisted, because when that attention does come, the irony is you want more privacy.”
For most of its existence, the field of psychology has ignored fame as a primary motivator of human behavior: it was considered too shallow, too culturally variable, too often mingled with other motives to be taken seriously. But in recent years, a small number of social scientists have begun to study and think about fame in a different way, ranking it with other goals, measuring its psychological effects, characterizing its devoted seekers.
People with an overriding desire to be widely known to strangers are different from those who primarily covet wealth and influence. Their fame-seeking behavior appears rooted in a desire for social acceptance, a longing for the existential reassurance promised by wide renown.
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