The Wine Snob Paradox

Just coining a term affixed to the problem of transferrance.  Freakonomics had a podcast about this phenomenon that I listened to a couple weeks ago. It was the 2010.1215 podcast btw. One day they may have a smart way to catalog it permanently. The title is 'Do Expensive Wines Taste Better?'. Well of course they do, a fair price is what the market will bear!